& TWELVE-FOUR 1935
By the late 1934 there was a move away from named models to
a numerical reference. The "Oxford" and the "Isis" were the
last to go and by mid 1935 (when the "Series" models were
introduced) all Morris models were known by their horsepower
ratings. The Twelve Four of 1935 can be considered a Cowley
with a rationalized designation continuing as it did, the
chassis serial numbers of the previous season's Morris Cowley.
The Twelve-Four in its pre-Series perpendicular design had
an extremely short production period between September 1934
and May 1935. Only a saloon model was available and this could
be had in sliding-head or fixed-head form. With the notable
exception of the front, which now had the lamp bar passing
through the radiator casing, the Twelve-Four saloon was identical
in appearance to the previous season's Cowley. There were
less obvious changes such as the modified arm rests on the
rear seats which formed a wrist supporting curve instead of
dropping away vertically and the ventilating windows were
arranged to operate at the top of the window winder travel.
The accelerator pedal had moved over to the right hand side
while at the rear of the car the bumper now had a centre section
which swung away when the luggage carrier was in use.
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