10 4-CYLINDER "SERIES 1" MODELS
Generally referred to as the "Ten-Four", the
pedantic would be correct to point out that the first seasons
models (1933) were called simply the "Ten" and the range was
never labeled as the first of the Series models introduced
in 1935. The 1934/35 models were given the title Ten-Four
because a Ten-Six model had been added to the range. This
range is often incorrectly referred to as the Pre-Series model
which is a label that Morris Motors obviously never used.
Recent research has shown that the production records for
this model and the Series II Tens are continuous and that
the introduction of the Series label started with these models.
Morris Motors clearly considered it to be the first so that
the official numbering started with the Series II in Spring
Introduced in August 1932, the Ten was originally
available as a Saloon with fixed or sliding-head, and a Special
Coupe. About February or March 1933 a tourer model was added
for the 1933 season. The programme for the following year
(1934) included a Two-seater with dickey and a Traveller saloon.
The latter was basically a saloon model with an extra door
fitted to the rear of the body- this model was listed for
the 1934 season only.
The 1935 season included all the other versions
mentioned. 1933 models had twin bar bumpers and a vertical
radiator. Later models were identified by the sloping radiator
and a single bar chromium plated bumper filled in black- in
the case of the 1935 model this was modified at the rear to
include a centre section which was removed when the luggage
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